Welcome to Vaughn Cochran's Blackfly Brand

Winner of the 2013 MSNBC "Best Business Logo" Blackfly Logo Follow us on Facebook! Follow us on Twitter!



The Blackfly Brand currently is represented by Blackfly Outfitter, one of the top fly shops in the US,
Blackfly The Restaurant in St. Augustine Florida and Blackfly Lodge in Abaco Bahamas.


The Brand

Blackfly Outfitter is a full service fly shop in Jacksonville Florida specializing in custom flies, selling all major fly fishing brands and providing extraordinary customer service. Blackfly The restaurant is a fly fishing lifestyle themed restaurant in the nations oldest city, St. Augustine Florida, specializing in specially prepared fresh local seafood pared with farm to table locally grown vegetables. Blackfly The Restaurant is a "scratch kitchen" where everything we serve is made by our incredible chefs. Blackfly Lodge in Abaco Bahamas is setting the new standard for fishing lodges worldwide with attention to detail from the single angler room policy to the immaculate condition of the custom "Blackfly Edition" East Cape Skiffs. Blackfly Lodge has been featured in many national fishing magazines and was recently voted "Best new Bonefish Destination" by Garden & Gun Magazine.

Vaughn Cochran, artist and entrepreneur and founder of the Blackfly Brand, has been creating art for over 40 years and his unique and colorful perspective of the outdoor world comes from his many years spent on the water as a fishing guide in the Florida Keys and traveling the Caribbean fly fishing and managing fishing lodges in Mexico, Costa Rica and Belize.

The history of the Vaughn Cochran's Black Fly Brand begins considerably before the actual painting of the Black Fly itself in 1992. It really began in the 1960's with an aesthetic understanding that Vaughn seemed to have developed unintentionally through the years of learning to be an artist. Maybe the concept of "less is more" combined with a dose of social responsibility came from a past life or maybe it was just a rebellion against chaos. Never the less, it became a force in everything that Vaughn has created since then.

The goal for the Blackfly Brand is to represent new creative experiences, create powerful "true-to-life" stories and enjoy authentic personal relationships. Oh yeah.....and having fun fly fishing around the world!



Check out our new Blackfly video that we submitted to Intuit to be voted on to win a free Super Bowl commercial during this years game. Thanks to Graham Hegamyer for his herculean effort to get this done in 36 hours (find music, shoot and edit) and travel to the Bahamas to get this done on time. A really big thanks form all of us at Blackfly.







Black Fly Outfitter is more than a store. The brain child of artist Vaughn Cochran, Black Fly grew out of a single painted fishing fly. A seed, that became a concept that represented a passion for fly fishing. That passion has become Black Fly Outfitter a business built around Vaughn Cochran's incredible vision of the fly fishing world and how to share that inspiration with fellow anglers.

Black Fly Outfitter is a unique fly shop, created by Vaughn and Jean Cochran, offering Black Fly products and co-branded products featuring the Black Fly Brand. Our store in Jacksonville Florida represents all of the major brands in fly fishing. We also feature an extensive website geared to providing excellent service in filling your orders, having professional staff familiar with all types of fishing and our custom fly kits built specifically for lodges in the tropics.

Blackfly Outfitters Blackfly Outfitters

Black Fly Outfitter is a fly shop geared not only to our local N.E. Florida fishing but to servicing traveling anglers searching for fishing adventures worldwide. Black Fly carries all of the major brands in fly fishing including Abel Reels, Tibor, Lamson-Waterworks, Ross, Nautilus, Hatch Reels, Orvis, Patagonia, Simms, Sage, Columbia, Buff, Scientific Angler, Rio, AirFlo, Royal Wulff, Smith Optics and Croakies. We offer expert assistance and advice about all types of fly fishing and what flies to buy for wherever you're going. Try our custom fly kits built specifically for each lodge in the tropics. If you're interested in fishing in the Jacksonville, Florida area and you're looking for a guide for one day or ten guides for your corporate outing, give us a call. Black Fly is dedicated to your success on the water.

...visit the store

Blackfly Destinations Blackfly Destinations

Blackfly Destinations is home to everything that we love about fishing lodges and flyfishing travel. Our friends around the globe have allowed us to represent them to you, our customers, and we're very proud to endorse their lodges as Blackfly Premier Destinations. Our fishing destinations page gives you all the info you need to make a decision about visiting one of these exciting fishing lodges and we provide you with a complete list of recommended tackle for that lodge and a lodge store where you can buy it.

...visit our Destinations
Blackfly Advisor Blackfly Advisor

The famous Fly Advisor is built with the same goal as "Trip Advisor", to make your decision about which flies to take to which lodges easier. Our goal is to have returning anglers make posts to each of the lodge sites about what flies worked for them and create a timely database for the next guy to reference...a "pay it forward" concept. The Fly Advisor suggests the flies to use based on research and direct communication with the lodges and sometimes the lodge guides. There isn't a better source for all of the lodge fly selections than the anglers who have been there. Please remember to contribute to keep the Fly Advisor up to date.

...visit the advisor

Vaughn Cochran Art Vaughn Cochran Art

The Vaughn Cochran Gallery is made up of four galleries, Vaughn Cochran Original Paintings, Fine Art Prints, Archive Portfolio and Guest Artists. Vaughn's professional art carreer now spans over 40 years and his work is collected worldwide. Vaughn works in all media including oils, water color, acrylics, pencil, ceramics and art pottery, sculpting and wood carving. Many of Vaughn's paintings have been produced as fine art prints and posters and are available through our website store and this gallery. The Archive Portfolio is a collection of Vaughn's past work and we are adding to this section as older work is found and scanned.

...visit the gallery
Blackfly The Restaurant Blackfly The Restaurant

Blackfly is many things....The internationally known Blackfly logo of Vaughn Cochran, a high end fly fishing shop in Jacksonville Florida, A bonefishing lodge in Abaco Bahamas and now it's a restaurant in St. Augustine Florida serving incredible steaks and seafood with a tropical flair.
The menu at Blackfly is as varied as shells on a beach in the Bahamas. The kitchen at Blackfly is a "Scratch Kitchen", everything is fresh, as local as possible, seasonal and made to order. We know you'll be back because you'll have a hard time deciding what to order every time you come to Blackfly.

...visit the restaurant

Fly Fishing World Headquarters Fly Fishing World Headquarters

The Black Fly Blog is our section of our "Black Fly world" where we show off the fishing talents of our friends (Black Fly Hall of Fame) and post all sorts of articles written by Vaughn Cochran and others. You will also find our recent newsletters, interesting sites, links and just an all around composite of view points that we like to pass on. We will be adding content and opinions on a regular basis and hopefully suprising you with our knowledge and insights. The name of the blog is Fly Fishing World Headquarters and we plan on it being just that....a hub for outgoing thought and spokes for incoming discussion and feedback.

...visit the blog
Flyfishing Media Flyfishing Media

Blackfly Flyfishing Media is our section of the Blackfly website that collects all of our media projects into one place. Over the years we have done TV shows, written articles, had articles written about us, produced newsletters and saved photos and never had just the right place to put everything. Additionally, we plan to do videos about various fishing products that we like and also we want to demonstrate why we like them. Blackfly Flyfishing Media is now our vault for these historic items.

...visit the media page